The party tricks:
Art Direction
Branding / Logo
Packaging
Advertising
Copywriting
Graphic Design
BIGFOOT is Jack O’Donnell –
I’m an art director and designer with over a decade of experience working for large-scale FMCG brands and ad agencies in Melbourne Australia. I have a true passion for bringing brands and campaigns to life. The passion you share for your business is the basis for what I build on; I want to understand and care for your brand as much as you do – only then do the crayons come out. This strategy-first approach is how I create a brand identity that effectively disrupts and engages your market. A truly great brand should create itself, it’s my job to grab it from the ether and make it tangible. These great brands always have a great story; and just like the mythical Bigfoot, the story is way more intriguing than a guy in a fury suit.
