We were tasked with the real estate branding for this iconic, heritage-listed 19th century tannery turned contemporary loft apartment complex in the bustling bohemian Melbourne suburb of Richmond. Paying homage to the roots of the building in 1882, the bespoke monogram logotype coupled with ornate design features in-keeping with the time of the original build; the past has definitely not been forgotten in the brand identity of this unique and sought after place to live. At the Corner of Rooney and Rose streets – the magical past of Richmond gets a modern makeover…