Barwon Heads

Place Branding

We were tasked with creating a brand identity for the quaint seaside township of Barwon Heads on Victoria’s Surf Coast. We decided to centre the identity around an ethos of ‘Take a breath’ – implying that when in Barwon Heads, your troubles are no more. We played-up these whimsical carefree notions throughout the visual language: key collateral being an illustrated, art-nouveau-inspired poster series of key landmarks, coupled with punny catchphrases that are uniquely Barwon Heads: The iconic red bluff, 13th beach, the bridge and the Cyprus trees that greet and farewell on the town’s outskirts. We continued this playful theme into the overall brand system across way-finding, outdoor and web.