Spectre Coffee Roasters

Brand Identity / Packaging

Spectre Coffee are a boutique coffee roaster that supply cafe’s and the public wholesale direct. Their unique roasting method involves a strict principle of resting the beans for three days during fermenting – considerably longer than regular beans. They believe it delivers a richness in flavour that is unmatched. We built on this point of difference with a parallel to Jesus rising from the dead after 3 days. Just like the fermented beans rising to the surface after 3 days. A visual language that plays on the ‘Spectre’ name and connotations of Victorian-era neo gothic illustration plays on the hauntingly different beans that Spectre produce.