Jaguar x Melbourne FC

Art Direction / TVC / OOH

 

Jaguar’s fierce drive to continuously evolve across their entire range is what sets them apart from the pack. In Jaguar’s mind, true perfection is never achieved – improvement will always be a goal just out of reach that they will fiercely strive to grasp. In 2021 the Melbourne Demons are also going above and beyond to evolve their performance – Putting the extra work in to ensure success.

We developed the creative concept, TVC script and art directed the wider campaign to ignite the new football season between these great partners.

As it turns out, Melbourne became the league premiers for the first time in nearly 60 years. Is this due to an ad campaign a couple of their star players appeared in at the start of the season? ...MAYBE!

Creative / Art Direction = B!GFOOT
Production = Dentsu Australia

 
 
CHRISTIAN STARTS HIS RUN.jpg
 
 
JAG BILLBOARD.jpg
JAG AD STILL CP.jpg
 
 
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JAG TRAM STOP.jpg
MELB _ JAG 2021 - STORYBOARD FINALArtboard 7.jpg
 
 
MELB _ JAG 2021 - STORYBOARD FINALArtboard 4.jpg
MELB _ JAG 2021 - STORYBOARD FINALArtboard 12.jpg
 
JAG STREET POSTER.jpg
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