Lush Dessert Co

Brand Identity / Packaging

We were tasked with re-branding gourmet dessert brand Lush with an identity that truely reflected the premium, luxurious dessert that was inside the tub. A complete re-fresh of both the wider brand identity and the range of packaging that is sold all over Australia in major retailers. Sales up-lift was dramatic; cementing the brand as a core range on the shelves of major retailers for the first time in its existence. The re-brand also opened-up new sales touchpoints in gourmet delis and providores. From a design lens, our custom illustrations, considered typography and gold foil emboss reflect what is from a culinary lens, a truely a premium range of desserts.